Every case study here starts with a business that was stuck — and ends with one that isn't. Real problems, real work, and the numbers that came out the other side.
FlowerAura's Shopping campaigns were fighting each other — and returning just 1.2x.
“Our Shopping campaigns were scattered and the product feed had never really been cleaned up. We were getting 1.2x back and couldn't see where the budget was actually going.”
Bakingo's Meta and Google accounts never talked — so peak season cost 2.5x more.
“Every festive rush our costs jumped and the creatives burned out within three days. Meta and Google ran completely separately, so neither learned anything from the other.”
IndustryBuying had 10M+ products and almost nothing showing up in search.
“We had this enormous catalogue but barely a thousand keywords ranking. For a business our size, organic was basically invisible.”
Home Credit was paying ₹1,840 a lead — and only 18% ever became a loan.
“Leads were expensive and most of them never made it to disbursal. Our CRM and our ad platforms had no idea the other one existed.”
Awake Solar burned ₹3,200 a lead and lost 72% of them before a site visit.
“A generic landing page, leads that cost a fortune, and proposals that took half a day to put together. Most prospects dropped off long before we ever got to their roof.”
Richies ran a premium laundry service with no real way to be found online.
“Every order came from a walk-in or a WhatsApp message. Beyond a basic website, there was no way for new customers to actually find us.”
Kundalibaba had 200K visits a month — and most of its pages weren't even indexed.
“We had decent traffic, but the content was thin and a lot of our kundli pages weren't getting indexed at all. Premium bookings were a fraction of what they should have been.”
Shaadi Emporio's bridal enquiries sat unanswered for half a day.
“Brides were messaging on WhatsApp and waiting twelve hours for a reply. Instagram looked nice but brought no one in, and we had no real acquisition to speak of.”
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