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Practical notes on growth, AI, GEO, and marketing — written because they're useful, not to chase keywords.

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GEO · Jun 2026 · 8 min read

GEO, Explained Without the Hype

Generative Engine Optimization explained without the hype — what it is, how it differs from SEO, and practical strategies that actually work.

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Strategy

Why Marketers Are Slowing Down on “Best-in-Class”

SEO and marketing teams are pulling back on “best-in-class” claims. Here's why — and what's replacing it in B2B positioning.

Jun 2026 · 6 min read
Research

How to Interview Customers Without Leading Them

How to run unbiased customer interviews that surface real insights — with frameworks, examples, and techniques used by marketing agencies.

Jun 2026 · 9 min read

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