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Ideas, playbooks & field notes
Practical notes on growth, AI, GEO, and marketing — written because they're useful, not to chase keywords.
FeaturedGEO · Jun 2026 · 8 min read
GEO, Explained Without the Hype
Generative Engine Optimization explained without the hype — what it is, how it differs from SEO, and practical strategies that actually work.
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StrategyWhy Marketers Are Slowing Down on “Best-in-Class”
SEO and marketing teams are pulling back on “best-in-class” claims. Here's why — and what's replacing it in B2B positioning.
Jun 2026 · 6 min read
ResearchHow to Interview Customers Without Leading Them
How to run unbiased customer interviews that surface real insights — with frameworks, examples, and techniques used by marketing agencies.
Jun 2026 · 9 min readGet the weekly playbook
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