Show up the moment someone's ready to buy — at the top of the results, on demand.
Search Engine Marketing puts your business in front of high-intent searchers through paid search, shopping, and remarketing — traffic you can switch on today and measure to the dirham. We run Google Ads campaigns built around one thing: profitable, trackable leads, not clicks that look busy in a dashboard.
SEM is the fastest channel to switch on, but it's rented attention — the leads stop the day the budget does. We're upfront about when paid search is the right tool (you need leads now, or want to test demand quickly) versus when SEO or GEO is the better long-term investment. Most businesses need a blend, and we'll tell you the split that fits your goals.
Our Search Engine Marketing Services
Whether you need a single Google Ads account rebuilt or a full paid-search program across search, shopping, and remarketing, we scope campaigns around your cost-per-lead target and the budget you're comfortable spending — not a percentage of spend that rewards us for spending more of your money.
Google Ads Management
Full setup and ongoing management of search, shopping, and display campaigns.
Keyword & Search-Term Strategy
Targeting the commercial-intent searches that convert, and cutting the wasted spend that doesn't.
Ad Copywriting & Testing
Writing and continuously testing ads that earn the click from the right searcher.
Landing Page & Conversion Optimization
Making sure the traffic you pay for actually converts once it lands.
Shopping & E-commerce Ads
Product feed setup and Shopping campaigns for online stores.
Remarketing & Display
Bringing back visitors who didn't convert the first time.
Conversion Tracking & Attribution
Proper tracking so every dirham of spend is tied to a lead or sale.
Budget & Bid Management
Allocating spend to what's working and pulling it from what isn't.
Competitor & Auction Analysis
Understanding who you're bidding against and where the gaps are.
Performance Reporting
Clear reporting on cost per lead, ROAS, and what we're changing next.
Our Search Engine Marketing Process
Paid search rewards discipline — tight targeting, honest tracking, and constant iteration beat a big budget spent carelessly. Our process is built to get you to a profitable cost per lead as quickly as the data allows, then scale what works.
Account & goal audit
Reviewing your current spend, tracking, and what a lead is actually worth to you.
Keyword & competitor research
Mapping the searches worth bidding on and the ones to avoid.
Campaign structure & setup
Building tightly themed campaigns and ad groups for control and quality score.
Tracking implementation
Setting up conversion tracking and attribution before spending a dirham.
Launch & early optimization
Going live on a controlled budget and cutting waste fast.
Testing & scaling
Testing ads, landing pages, and bids, then scaling what's profitable.
Reporting & review
Monthly reporting on cost per lead and ROAS, with clear next steps.
Ongoing management
Continuous optimization as auctions, competitors, and seasonality shift.
Benefits of Search Engine Marketing
Unlike organic channels that build over months, paid search delivers qualified traffic the day it goes live — and every dirham is measurable. Used well, it's the fastest way to turn budget into booked leads. SEM delivers:
- Immediate visibility at the top of search results
- Traffic you can switch on, scale, or pause on demand
- Leads from searchers with clear buying intent
- Full, dirham-level measurement of spend and return
- Fast testing of offers, messaging, and demand
- Precise targeting by keyword, location, and device
- Remarketing to visitors who didn't convert
- A predictable cost per lead you can plan around
Industries We Run Paid Search For
Paid search works across almost any business with commercial-intent demand — the strategy just changes by how customers search and what a lead is worth. Common sectors we manage campaigns for:
- Real Estate
- Healthcare & Clinics
- E-commerce
- Home Services
- Professional Services
- Education
- Hospitality & F&B
- B2B & SaaS
- Local Businesses
- Startups
Why Choose UnexusAI for SEM?
Businesses comparing a Google Ads agency near me usually want the same thing: someone accountable for cost per lead, not just clicks and impressions. Ask any provider how they define a successful month — if the answer is about spend or traffic rather than leads and return, keep looking.
- Google Ads specialists focused on cost per lead, not vanity clicks
- Proper conversion tracking on every account before spend starts
- Transparent reporting tied to leads and ROAS
- No long lock-in contracts or spend-based markups that reward waste
- Landing page and CRO expertise under the same roof
- Paid search that connects to your SEO, GEO, and website strategy
- Continuous testing and optimization, not set-and-forget
- A consistently ROI-focused approach to every dirham
Common questions
How is SEM different from SEO?
SEO earns unpaid rankings over time; SEM buys visibility at the top of the results instantly through paid ads. SEO compounds and lowers cost per lead long-term; SEM delivers leads immediately and can be scaled or paused on demand. Most businesses benefit from running both.
How much should I budget for Google Ads?
It depends on your industry, competition, and cost per lead, but we help you start with a controlled test budget, prove a profitable cost per lead, and scale from there — rather than committing large spend before the data justifies it.
How quickly will I see results?
Paid search can start driving clicks and leads within days of launch. The first few weeks are spent optimizing toward a profitable cost per lead, with performance typically stabilizing over the first one to two months.
Do you manage the ad spend or do we pay Google directly?
You pay Google directly for the ad spend and retain full ownership of the account. We manage the strategy, setup, and optimization — so the account, data, and history always stay yours.
What's a good cost per lead or ROAS?
It varies widely by industry and margin, which is why we start by working out what a lead or sale is actually worth to you, then optimize toward a target that's profitable for your business rather than a generic benchmark.
Can you run ads for a local business?
Yes. Local campaigns with tight geographic targeting, call extensions, and location-specific landing pages are one of the highest-ROI uses of paid search for service businesses.
Do you also handle the landing pages?
Yes. Because we build websites too, we can create or optimize the landing pages your ads point to — which is often where the biggest gains in conversion rate come from.
Will you lock me into a long contract?
No. We work on transparent, rolling terms and don't take a percentage of ad spend, so our incentive is a better cost per lead — not persuading you to spend more.
Book a free SEM consultation and we'll audit your account (or set one up), map the highest-intent searches worth bidding on, and outline a paid-search plan built around a profitable, trackable cost per lead.
Ready to get started?
Tell us roughly what you need and we'll put together a proposal within 48 hours — no long back-and-forth before that.
- A free 30-minute call to start
- A real reply within 24 hours
- No contracts, no pressure